Playing the part of mom and manager to her six famous children, Kris Jenner was branded with the title of Momager long ago.

Now, the Keeping Up with the Kardashians star is attempting to trademark the term for a new business venture.

“It’s the platform for a new lifestyle brand she is launching,” a source close to Jenner told Us Weekly. “Empowering moms/women/etc. It’s the next layer of her. She’s really quite genius. It will be called Momager.”

Image via Instagram/krisjenner

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