Everyone has their own perception of what beautiful is. The media, society, cultures, and our upbringing, all help shape that definition. We want to change that for you. We want you to take a step back and Rethink Beautiful.

At Beauty Rethought, we aim to help you rethink the standard definition of what is beautiful, by opening your mind to more possibilities. Our articles will cover a variety of topics on beauty, and the science behind it, to help you be the best, most fulfilled, beautiful you. Together, we will create a rich new appreciation of what beautiful is.